A simple walk changed everything: founder Werner Wachter, himself a Dobermann owner, met a woman who shared her frustration about the lack of suitable outdoor clothing for dog sport enthusiasts. Her question stuck with him:

«Why isn’t there any functional, durable clothing that meets the demands of dog sports?»

That encounter stayed with him. The question was more than just a passing moment—it was the beginning of something new.

Werner knew this problem firsthand. As a dog owner, he understood how demanding training and unpredictable weather could be. As a long-time cabin crew manager for a Swiss airline, he had traveled extensively—building valuable connections in the outdoor and textile industries along the way.

Not long after, Werner designed his first product: a jacket built to withstand wind, weather, and movement—tailored to the specific needs of dog sport.

In 2005, he founded DOGGER—a brand for people who don’t compromise when they’re outdoors. Since then, DOGGER has grown steadily and established itself as a trusted partner for those who demand real functionality, durability, and performance in dog sports and outdoor adventures. The logo, inspired by the powerful silhouette of a dog, stands for just that: strength, endurance, and presence.

But great gear isn’t created at a desk—it’s developed out there, in real life. That’s why we design our products together with the people who live it every day—dog sport athletes, trainers, and outdoor professionals. Always with one clear goal: to create clothing that works.

Today, based in the heart of Switzerland—Bern—DOGGER is more than just a brand. It’s your partner for functional gear that moves with you.

DO MORE. BE MORE. DOGGER.